I'm Shikha Kumari
I help brands appear everywhere your target audience is looking, building organic assets that compound into a lasting revenue system.
One of the leading real estate brands I led went from 60K to 1.5L monthly organic visits and around 500Cr in revenue.
Trained by the best. Trusted by the biggest.
Now building my own.
What the work adds up to
It's not page rank anymore.
It's sentence rank.
For twenty years SEO was a keyword game: rank a page, win the click. That's over.
Win the click, hope they convert.
Be the answer, before the click.
People don't scroll ten blue links. They ask full questions like "which eye hospital does LASIK for high myopia," and AI answers directly, often without a single click.
AI doesn't cite you for keywords. It cites you because you're credible, cross-checking your site against your LinkedIn, Instagram, reviews and mentions. If those don't line up, you don't get quoted.
So one platform isn't enough. That is Search Everywhere Optimisation.
Case studies
Real EstateA top real estate brand whose online visibility didn't match its offline reputation.
Led the SEO strategy and a team of five, took ~600 blog posts live in two months, rebuilt the content and technical foundation.
Organic traffic grew from 60K to 1.5L a month, and organic drove around 500Cr in website revenue.
HealthcareAn eye hospital competing against bigger names, invisible in the new AI-driven results.
Built pillar content on core procedures, added Hindi for regional reach, structured everything to be cited in AI summaries.
Traffic grew 3X, 10K to 30K a month. Three pieces ranked in the top 5 of Google's AI Overviews, one at #1.
E-commerceA new jewellery brand about to launch, facing the usual painful post-launch SEO rework.
Ran SEO before launch, setting URL structure, speed, product content, and code standards from day one.
A 96% performance score at launch and 1.8s load across 376+ pages, indexing clean before going live.
The proof I'm proudest of isn't a number. When I've moved between agencies, clients have asked to come with me. Three times.
Pick the engagement that fits
Two ways to work together, depending on how much you want to hand off and how much you want to own.
Let's build your brand togetherDone-for-you
I lead the entire engagement end to end: strategy, technical, content, and execution, with my team behind me. You stay focused on running your business while your search presence gets built across every platform that matters.
Consultation
I take charge of the direction and the strategy, then train and steer your team to execute it. You get my thinking on your growth, and your people build the muscle to run it long after.
How I get your brand cited by AI
Being the answer isn't luck. AI tools recommend the brands they can read, verify, and trust. Here's how I make you one of them.
Read
I structure your content the way AI actually consumes it, clear questions, clear answers, the format it pulls quotes from.
Verify
I line up your credibility signals across your site, LinkedIn, Instagram, Google, and reviews, so the facts match wherever AI looks.
Trust
I earn mentions and citations on the sources AI checks before it recommends anyone in your space.
Prove
I make your expertise provable, with real author identity and experience that stands up to how AI weighs credibility.
So when your buyer asks ChatGPT, Perplexity, or Google's AI for a recommendation, your name is in the answer.
Let's just get on a call
No audit forms, no pitch. Just 30 minutes to talk about where your brand stands today, what's changing in search and AI, and what makes sense for you to do next. You'll leave with clarity, even if we never work together.
Let's get on a callDon't take my word for it
"Anyone looking for serious SEO expertise in the AI age would do well to have her in their corner."
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"We briefly worked with Shikha and her team at CrazyDi to improve the appearance of our website's AI search. I found them to be very knowledgeable and responsive to our company's needs."
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"Shikha has been an exceptional SEO partner and someone who truly took ownership of the entire SEO agenda."
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"Traffic grew from 10,000 to 30,000+ monthly visits, and a 3x boost in visibility within just a year."
"Shikha is one of those rare people who make you feel that your work matters to them as much as it matters to you."
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"Someone who understands both the human and analytical sides of marketing."
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"She is still an integral part of my extended team and I look forward to all her valuable inputs and suggestions!"
Read full review →From Jamshedpur to building my own agency
Here's the short version.
What working with me looks like
We talk
A free 30-minute call to see where you stand and whether we're a fit. No pressure, no pitch.
I map the plan
A clear strategy and roadmap for your visibility across search and AI, with honest timelines and no jargon.
We build
I run it end to end, or steer your team to execute. Then your presence compounds, month after month.
Foundation first, then scale. That order is the whole difference.
Stay ahead with my weekly read
Every week I break down the latest SEO updates, AI-driven optimisation tips, and what's actually changing in search. Join 818+ readers who use it to stay ahead.
Questions I get a lot
What is Search Everywhere Optimisation?
It's making your brand found, trusted, and recommended everywhere people search now, not just Google, but ChatGPT, Perplexity, Google's AI answers, Maps, and social. Traditional SEO gets you ranked on one platform. Search Everywhere Optimisation gets you cited across all the ones that matter for your industry.
How is this different from traditional SEO?
Traditional SEO optimises your website to rank on Google. I still do that, but it's one piece. Today your buyers also ask AI tools and check your profiles before they trust you. So I optimise your whole presence to be the answer AI gives, not just a link on page one.
What's the difference between Done-for-you and Consultation?
Done-for-you means I lead the whole engagement end to end with my team. Consultation means I own the strategy and train your team to execute it. Choose Done-for-you if you want it handled, Consultation if you have a team that needs a senior lead.
How do you get a brand cited by AI?
AI recommends brands it can read, verify, and trust. I structure your content so AI can quote it, line up your credibility signals across your site and profiles, and earn mentions on the sources AI checks. When the facts line up everywhere, you become the answer.
What does the free call involve?
30 minutes, no pitch. We talk about where your brand stands today, what's changing in search and AI, and what makes sense for you to do next. You leave with clarity, whether we work together or not.
Who do you work with?
Established brands with a strong offline reputation that isn't showing up online yet, across healthcare, real estate, e-commerce, and B2B. If you're serious about organic growth and ready to invest in it, we'll get along.
Tell me where you want to be found
Share a little about your brand and what you're trying to grow. I read every message and reply personally, usually within a day.